India Abolishes 'Google Tax': A Strategic Move to Strengthen U.S. Trade Ties

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India Abolishes 'Google Tax': A Strategic Move to Strengthen U.S. Trade Ties

India Abolishes 'Google Tax': A Strategic Move to Strengthen U.S. Trade Ties


 ​India's recent decision to eliminate the 6% "Google tax" marks a significant shift in its digital taxation policy, aimed at boosting trade ties with the United States. The move is part of a broader strategy to address international concerns and foster a more favourable environment for global tech companies operating in India.


Background of the Equalisation Fee

Introduced in 2016, India's equalisation fee was designed to tax digital transactions and ensure that foreign tech giants contributed their fair share to the Indian economy. Initially set at 6%, the fee was aimed at online advertising revenue earned by non-resident companies. In 2020, its scope was expanded to include a 2% tax on e-commerce operators, covering a wide range of digital services such as software-as-a-service, cloud services, and online education. The extension was aimed at levelling the playing field between domestic and international digital service providers.​


International response and trade implications

The implementation of the equalisation duty was criticised by several countries, particularly the United States, which saw the tax as discriminatory against US tech companies such as Google, Meta and Amazon. In response, the US proposed imposing retaliatory duties on Indian products, leading to increased trade tensions between the two countries. However, in November 2021, India and the US entered into a transitional agreement to address these concerns, aligned with the OECD’s framework to address tax challenges arising from the digitisation of the economy.​


Recent developments and policy changes

In her Union Budget 2024 speech, Finance Minister Nirmala Sitharaman announced the withdrawal of the 2% equalisation levy on non-resident digital companies from August 1, 2024. The decision is in line with India’s commitments under the OECD’s Pillar One framework, which seeks to establish a global consensus on taxing digital economies. Notably, while the 2% levy is being phased out, the original 6% tax on online ad revenue will continue to apply.​


Strategic measures to strengthen US-India trade ties

Apart from removing the digital ad tax, India has taken a number of initiatives to strengthen trade ties with the US:​

Increasing energy and defence purchases: India has committed to increase its energy imports from the US to $25 billion from $15 billion and is exploring the possibility of purchasing F-35 stealth fighters. Additionally, India aims to significantly increase its acquisition of US defence equipment.

Tariff reduction: India has reduced import duties on a variety of products, including reducing the duty on bourbon whiskey from 150% to 100%, and reducing duties on luxury cars, solar cells and machinery. These adjustments have reduced the maximum import duty from 150% to 70% and the average duty from 13% to below 11%.

Collaboration with Starlink: Elon Musk's Starlink is partnering with Indian telecom giants Reliance and Airtel to provide satellite broadband services in India, pending regulatory approval. This collaboration is key to expanding internet access in remote areas and supports Starlink's global expansion plans.


Implications for global taxation and future outlook

India's decision to eliminate the 2% equalization levy reflects its commitment to international tax reforms and acknowledges the complexities of taxing the digital economy. The move is expected to ease tensions with the United States and pave the way for more collaborative efforts in establishing a fair and equitable global tax framework. However, retaining the 6% levy on online advertising revenues shows that India is still balancing its domestic revenue needs with international obligations.​


As the global digital economy evolves, it remains to be seen how countries will address the challenges of taxing multinational tech companies. India’s recent policy changes could serve as a model for other countries grappling with similar issues, highlighting the importance of international cooperation and adaptive policymaking in the digital age.

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